It’s All About The ‘Why’


The Run 5.30 secret lies in one word: why. It’s from that word that everything flows. It is the first question we ask, before we think of how or what. Once you have the ‘why’, everything else follows. It is the belief in what we do.


Our new 5.30 t-shirt design sums this up with ‘why’, ‘what’ & ‘how’ set in a spiral. The spiral generates concentric circles from which a new journey will begin.


Yellow, like the colour kids choose to draw the sun.

White, because to express an idea we don’t need to shout… we only need to believe in it.

Red, like the heart that we all put into something we’re passionate about.


Watch our video presentation of the new Run 5.30 t-shirts from next year’s Tour ?